Dove Men+Care Debuts Major Hair Care Transformation and Exclusive Toronto Barbershop Pop-Up

Toronto, Ontario--(Newsfile Corp. - May 19, 2026) - Dove Men+Care is redefining modern men's grooming this weekend with the launch of the Dove Men+Care Barbershop, an exclusive two-day pop-up experience marking the brand's major hair care transformation in Canada. Taking over Toronto's celebrated Throne Barbershop on May 23-24, the activation invites men to experience the brand's latest innovation firsthand: a new lineup of 2-in-1 shampoos and conditioners engineered with breakthrough PROTEIN POWER technology.

Located in the heart of downtown Toronto, the Dove Men+Care Barbershop transforms premium grooming into an immersive brand experience. Guests will receive a 45 minute appointment featuring elevated services-including professional shampoo and conditioning treatments with the new formulas, precision tapers, beard line-ups, and signature hot towel rituals-all delivered by Throne Barbershop's expert team. Each service brings to life the brand's core belief: that strength is built on intentional care.

Elevated Performance Through Care

The Dove Men+Care Barbershop marks the official Canadian transformation of the brand's high-performance hair care collection, now powered by advanced PROTEIN POWER technology. Designed to address men's top hair needs, the new formulas work at a hair cellular level to repair and reinforce hair from the inside out.

PROTEIN POWER technology combines citric strength builders to reconnect broken protein bonds deep within the hair fiber, while the Protective Protein Shield helps defend against daily damage. The result: visibly stronger, healthier hair built on a foundation of consistent, science-backed care.

"True strength is rooted in care - the care we extend to others and the rituals we commit to for ourselves," says Maureen Kitheka, Head of Marketing for Dove Men+Care Hair. "The Dove Men+Care Barbershop brings that philosophy to life by merging cutting-edge hair science with the elevated grooming experience men deserve. By partnering with Throne Barbershop and showcasing our new PROTEIN POWER technology in action, we're proving that high-performance care and everyday confidence go hand in hand".

Dove Men+ Care

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Event Details

• What: Dove Men+Care Barbershop
• When: Saturday, May 23 from 10am to 8pm & Sunday, May 24 from 11pm to 6pm.
• Where: Throne Barbershop - 612 Richmond St West, Toronto, ON M5V 2B7

Appointments are limited due to the exclusive nature of the experience. Pre-booking is strongly encouraged, visit https://www.eventbrite.com/e/dove-mencare-the-barbershop-pop-up-experience-tickets-1989029608101?aff=oddtdtcreator

For more information, media inquiries, or to request an interview, please contact:
LANGTON PR Inc.
Josh Cawston -  josh@langtonpr.com  
Daniel Pillai - daniel@langtonpr.com

About Dove Men+Care

Dove Men+Care is the first range of products from Dove developed specially for men. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores. For more information, visit www.dove.ca.

About LANGTON PR Inc.

Based in Toronto, LANGTON PR Inc. is a premier communications agency specializing in the beauty, lifestyle, and wellness sectors. With over 30 years of industry expertise, the agency is committed to a "human-first" leadership philosophy, championing authentic storytelling, personal mentorship, and meaningful community connection. LANGTON PR partners with world-class brands to deliver strategic public relations advocacy, consumer-focused activations, and high-impact media experiences that foster long-term brand loyalty. For more information, visit www.langtonpr.com.

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