Description

Highlight Event and Entertainment AG, based in Pratteln, Switzerland, primarily functions as an event marketing enterprise, operating through its various subsidiary companies. Formerly named Escor Casinos & Entertainment SA, the company adopted its current appellation in May 2012. It is structured into three key divisions. Its Film segment encompasses motion picture creation, the commercial leveraging of film rights, and the procurement and dissemination of cinema, DVD/Blu-ray, and television features. The Sports segment not only hosts the yearly World Boxing Super Series but also oversees digital and broadcast endeavors under the SPORT1 banner. This includes production services, content provision, and marketing solutions via PLAZAMEDIA, alongside its ventures into betting, poker, and casino games. Beyond media, this segment also supports the training of professional sports teams and athletes, and orchestrates sporting competitions and brand activation campaigns. Finally, the Sports and Event Marketing division is tasked with promoting high-profile events and organizations such as the UEFA Champions League, UEFA Europa League, UEFA Super Cup, the Eurovision Song Contest, and the Vienna Philharmonic.