Description

NIKE, Inc., operating globally with its subsidiaries, specializes in the conceptualization, development, marketing, and distribution of athletic footwear, apparel, equipment, and accessories for men, women, and children. The company's extensive product line includes athletic and casual offerings under the Jumpman trademark, as well as casual sneakers, clothing, and accessories sold through its Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell brands. Under its primary NIKE brand, it also provides a diverse range of performance gear and accessories such as athletic bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment for various sports activities. Additionally, NIKE supplies plastic products to other manufacturers. The company markets sportswear featuring licensed logos of college and professional sports teams and leagues. Furthermore, it licenses its NIKE-owned trademarks to third-party manufacturers for the production and sale of apparel, digital devices, applications, and other sports equipment. Its products are sold through a broad network encompassing NIKE-owned retail stores and digital platforms, independent distributors, licensees, and sales representatives. These channels reach a wide array of retailers, including footwear stores, sporting goods outlets, athletic specialty shops, department stores, and specialized skate, tennis, and golf shops. Founded in 1964 as Blue Ribbon Sports, Inc., the company officially adopted the name NIKE, Inc. in 1971 and is headquartered in Beaverton, Oregon.