Description

Criteo S.A. is a technology firm that delivers marketing and revenue-generation solutions across the global open internet. Its operations span North and South America, Europe, the Middle East, Africa, and the Asia-Pacific region. A core offering, the Criteo Shopper Graph, leverages proprietary e-commerce data from clients, including transaction records from their various digital platforms. Criteo's AI Engine offers a suite of sophisticated tools, including algorithms for audience lookalikes, product recommendations, and predictive bidding. A dedicated bidding engine manages campaigns according to specific client goals. Its dynamic creative optimization+ (DCO+) technology intelligently customizes advertising content by optimizing individual components within each ad. The company also employs advanced software systems and processes for seamless data synchronization, storage, and analysis across its globally distributed computing infrastructure. An experimentation platform, facilitating both offline and online testing, further refines the accuracy and efficiency of its predictive models. Additionally, Criteo presents its Marketing Solutions, designed to help e-commerce businesses achieve diverse marketing objectives by delivering personalized advertisements to consumers across websites, mobile devices, and even physical store environments. Concurrently, the Criteo Retail Media solutions empower retailers to monetize their audience data and generate ad revenue from consumer brands, or to boost their own sales. This is accomplished through personalized ad placements, either on their proprietary digital platforms or across the wider open internet. The company also grants real-time access to advertising inventory via its network of publisher partners. Complementing these offerings are consulting services for businesses engaged in distance sales, along with business intelligence and comprehensive analytics support. Criteo primarily serves clients in the digital retail, travel, and classifieds sectors. Established in 2005, Criteo S.A. maintains its headquarters in Paris, France.