Description

New Wave Group AB (publ) specializes in the creation, acquisition, and expansion of various brands and products, serving the corporate, sports, gifting, and home decor sectors. The company operates globally, with a presence in Sweden, the United States, Central Europe, the wider Nordic region, Southern Europe, and other international markets. Its business activities are organized into three main divisions: 1. Corporate: This segment provides promotional apparel designed for customization through printing and embroidery, covering casual, professional, and athletic wear. It also supplies an assortment of corporate gifts, such as writing instruments, portable power sources, gift vouchers, bags, linens, and towels. Furthermore, it offers extensive workwear, including undergarments, outerwear, high-visibility clothing, flame-retardant items, and specialized accessories, catering to professionals in fields like construction, installation, painting, plastering, transportation, service, and hospitality. Prominent brands in this category include D.A.D Sportswear, Hurricane, No Problems, BAGSFIRST, James Harvest Sportswear, Jingham, Mac One, Printer, Cottover, Clique, d-vice, Queen Anne, Toppoint, Grizzly, J. Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob. 2. Sports & Leisure: This division focuses on clothing and footwear specifically for sports, golf, hunting, fishing, general footwear, and fashion retail. Key brands include Cutter & Buck, ANNIKA, Craft, Clique, AHEAD, Kate Lord, Paris Glove, Auclair, Laurentide, Seger, Termo Original, PAX, Marstrand, Sköna Marie, and Speedo. 3. Gifts & Home Furnishings: Dedicated to household decor and gift items, this segment features brands such as Orrefors, Kosta Förlag, Lord Nelson Victory, Lord Nelson, Orrefors Hunting, Orrefors Jernverk, Nightingale, Queen Anne, Kosta Linnewäfveri, Kosta Boda, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, VAKINME, and Sagaform. New Wave Group AB (publ) was established in 1989 and is headquartered in Gothenburg, Sweden.