Description

Whirlpool Corporation specializes in the manufacturing and global sales of household appliances and related merchandise. Its operations are strategically divided into four primary geographic divisions: North America; Europe, Middle East, and Africa; Latin America; and Asia. The company's extensive product range includes refrigeration units such as refrigerators, freezers, ice makers, and water filters; laundry machines with accompanying accessories; cooking equipment and other compact domestic devices; dishwashing appliances and their complementary parts; and mixers. These items are promoted and sold under a wide array of brands, prominently featuring Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar. Whirlpool distributes its products through diverse channels, reaching retailers, wholesale distributors, independent dealers, construction firms, other manufacturers, and directly engaging with consumers. Established in 1911, Whirlpool Corporation maintains its corporate headquarters in Benton Harbor, Michigan.