Description

IMAX China Holding, Inc. is an investment firm specializing in advanced digital and film projection technologies and solutions across the Greater China region, encompassing mainland China, Hong Kong, Macau, and Taiwan. Its operations are segmented into three primary areas: the IMAX Technology Network, IMAX Technology Sales and Maintenance, and New Business Initiatives and Other. A core aspect of its business involves utilizing a proprietary IMAX DMR conversion process to digitally re-master both Hollywood blockbusters and Chinese-language films, optimizing them for an immersive viewing experience across its extensive IMAX theatre network. Furthermore, the company designs, acquires, and furnishes digital cinema systems to its exhibition partners, complementing these with comprehensive project management, ongoing maintenance, and post-sales support. Beyond this, it extends its expertise through technical research and development, consultation, and training services related to theatre and multimedia technologies. It also engages with photographic and virtual reality display equipment, including associated software and hardware, offering installation and after-sales support. Its activities further encompass the import, distribution, leasing, installation, upkeep, and repair of a broad spectrum of cinema machinery, equipment, and systems, alongside photographic and VR technologies and their software, and engages in dedicated software and hardware development. The company diversifies its revenue streams by offering consumer goods such as gifts, crafts, stationery, clothing, and electronics. Additionally, it provides creative and event management services, business consulting, cultural exchange and planning, and operates ticketing and publishing agencies, while also undertaking advertising design and production. Established in 2010 with its headquarters in Shanghai, China, IMAX China Holding, Inc. operates as a subsidiary of Imax (Barbados) Holdings, Inc.