Description

Bosideng International Holdings Limited, established in 1976 and headquartered in Central, Hong Kong, is deeply involved in the clothing industry throughout the People's Republic of China. The company's operations span from the research, design, and development phases to the manufacturing, marketing, and distribution of branded down apparel, original equipment manufacturing (OEM) products, and a variety of non-down garments. Its business activities are categorized into four distinct segments: Down Apparels, OEM Management, Ladieswear Apparels, and Diversified Apparels. Beyond its own production, Bosideng also handles the procurement and distribution of branded down and women's fashion wear. The product range extends to non-seasonal clothing lines, including branded menswear, children's wear, and school uniforms. The company's key down apparel brands feature Bosideng, Snow Flying, and Bengen. For ladieswear, it offers popular labels such as JESSIE, BUOU BUOU, KOREANO, and KLOVA, while school uniforms are marketed under the Sameite brand. Furthermore, Bosideng provides a suite of ancillary services, encompassing network consulting and e-commerce solutions for both down and non-down apparel. It also offers comprehensive logistics and storage services, expertise in brand design and development, and operates as an advertising agency. As of March 31, 2022, Bosideng's extensive retail footprint included 462 dedicated ladieswear outlets, 364 directly owned and operated stores, and an additional 98 retail locations managed by third-party distributors.