Description

Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.