Description

Central China New Life Limited, an investment-focused holding company, delivers comprehensive property management and enhanced value-added solutions across the People's Republic of China. Its operations are structured into three distinct divisions: Property Management and Value-Added Services, Lifestyle Services, and Commercial Property Management and Consultation Services. The company oversees a diverse array of assets, encompassing residential buildings, retail complexes, cultural tourism destinations, commercial apartments, corporate offices, educational institutions, healthcare facilities, urban service amenities, industrial sites, parks, and properties belonging to governmental entities. Beyond core management, it extends advisory support to real estate developers, provides community-centric value-added offerings, implements intelligent community systems, offers bespoke services for VIP members of the Central China Consumer Club, and executes property marketing campaigns. Furthermore, Central China New Life operates the Jianye+ platform, an integrated online-to-offline service hub connecting customers with a wide selection of goods and services. Its portfolio also includes travel facilitation and the management of Cuisine Henan Foodcourts. The enterprise is additionally involved in the operational oversight of hotels, the management of agricultural and cultural tourism initiatives, and broader commercial real estate ventures. Founded in 1994 and headquartered in Zhengzhou, PRC, Central China New Life Limited functions as a subsidiary of Enjoy Start Limited.