Description

VerticalScope Holdings Inc., a technology company, operates a cloud-based digital community platform for online enthusiast communities in the United States, Canada, the United Kingdom, Australia, and internationally. The company offers digital advertising services comprising direct advertising campaigns; programmatic advertising, such as monetization of display and video impressions, and private marketplace and programmatic guaranteed advertising; and custom content solutions that manages and produces branded content for advertisers, including product reviews, articles, e-mail features, and short videos. It also provides e-commerce solutions that monetize content through arrangements in respect of commissions and referral payments with e-commerce merchants, brands, and marketplaces. The company focuses on hyper-specific subjects that engender strong affinity from online communities of super fans, experts, pros, hobbyists, and armchair analysts. Its brands include communities for watch geeks, audio nerds, motorheads, fitness-obsessed, mountain bikers, DIYers, deal junkies, and enthusiasts. VerticalScope Holdings Inc. was founded in 1999 and is headquartered in Toronto, Canada.