Description

The Singing Machine Company, Inc., operating with its various subsidiaries, specializes in the design, promotion, and distribution of consumer karaoke sound systems, related accessories, and digital music content. Its market reach spans North America, Europe, and Australia. The company's diverse product portfolio includes its flagship 'Singing Machine' branded karaoke devices, licensed 'Carpool Karaoke' microphones, and 'Party Machine' microphone accessories and portable Bluetooth microphones. For younger enthusiasts, it provides 'Singing Machine Kids' entertainment systems. Beyond hardware, it offers comprehensive digital karaoke services, such as subscription platforms for iOS and Android, a dedicated web download store, and integrated streaming capabilities for its devices. Its sales strategy largely targets a wide array of retail channels, encompassing major national chains, wholesale clubs, department stores, lifestyle boutiques, and specialized outlets. Additionally, it reaches customers through direct mail catalogs and showrooms. Established in 1982, the enterprise maintains its corporate headquarters in Fort Lauderdale, Florida.