Description

Orient Electric Limited, an enterprise established in 2016 and headquartered in New Delhi, India, specializes in the production, procurement, and distribution of diverse electrical consumer products, illumination solutions, and switchgear within the Indian market. The company's operations are distinctly divided into two primary segments: Electrical Consumer Durables and Lighting and Switchgear. Under its Electrical Consumer Durables portfolio, Orient Electric offers an extensive array of products, including various types of fans (such as ceiling, portable, wall, and exhaust models, along with their components and accessories). This segment also encompasses a wide range of home appliances like air coolers, an assortment of heaters (room, water, oil-filled radiators, heat convectors), cooking and food preparation gadgets (dry irons, mixer grinders, juicer mixer grinders, wet grinders, electric kettles, rice cookers, induction cooktops, electric choppers, toasters, and electric hand mixers), and health-focused appliances. The Lighting and Switchgear division provides comprehensive lighting solutions, featuring modern LED bulbs and luminaires, LED lamps and tubes, specialized professional lighting, traditional CFLs, fluorescent tube lights, incandescent lamps, and conventional fittings. Additionally, this segment supplies essential electrical protection and control equipment, including miniature circuit breakers, residual current circuit breakers, distribution boards, isolators, and a variety of modular switches, plates, and wiring accessories. Beyond its domestic sales across India, Orient Electric Limited extends its market reach through exports to approximately 26 nations globally. The company effectively distributes its offerings through a robust sales and distribution network, alongside digital online platforms, and by operating franchised smart shops.