Description

Prime Focus Limited, alongside its subsidiaries, specializes in post-production activities for motion pictures, video, and television programs, operating primarily across India, the United Kingdom, the United States, and Canada. The company delivers a comprehensive range of services to the media and entertainment sector. These encompass creative solutions such as visual effects (VFX), advertising content creation, stereo 3D conversion, and both feature and television animation. Additionally, it provides equipment rental and various post-production functionalities, including digital intermediate/color grading, audio engineering, and picture finishing services. Beyond traditional services, Prime Focus develops and markets advanced technology products. Its cornerstone offering is CLEAR, a multi-cloud enterprise resource planning (ERP) platform meticulously designed for media. This suite streamlines the content supply chain through automation, fostering a unified operational environment. CLEAR integrates specialized modules like Cloud MAM, Operations Cloud, Broadcast Cloud, Production Cloud, SecureScreener, and Vision Cloud. The company also offers cloud media services and transformative CLEAR solutions, catering to broadcasters, studios, brands, and other service providers. Furthermore, Prime Focus engages in media and other investment ventures. It provides digital asset management, content restoration, and specialized visual effects services, and notably operates a dedicated training institute. Its diverse clientele includes major Hollywood studios, Over-The-Top (OTT) platforms, broadcasters, advertisers, production houses, and various media enterprises. Established in 1997, Prime Focus Limited is headquartered in Mumbai, India.