Description

Ströer SE & Co. KGaA, based in Cologne, Germany, stands as a leading provider of comprehensive advertising solutions, specializing in both outdoor media placements and online digital campaigns, serving clients domestically in Germany and across international territories. The company's operations are strategically divided into three core business divisions: Out-of-Home (OOH) Media, Digital & Dialog Media, and a combined Data As A Service (DaaS) & E-commerce segment. Within its OOH Media arm, Ströer offers a wide array of external advertising formats. These include traditional static billboards, advertisements positioned at public transit points such as bus and tram shelters, displays integrated into public transportation vehicles, and advanced digital outdoor installations. The Digital & Dialog Media division manages prominent online platforms like t-online.de, alongside a collection of specialized interest web portals such as giga.de, familie.de, desried.de, and kino.de, all of which generate opportunities for digital advertising. Additionally, the company operates a Data As A Service offering under the globally recognized Statista brand and oversees an online beauty retail enterprise known as AsamBeauty. In total, Ströer is responsible for the management of approximately 1,000 distinct websites. Its extensive customer portfolio encompasses both private individuals and corporate clients spanning a multitude of sectors, including telecommunications, energy, information technology, tourism, multimedia, retail, financial services, and the broader e-commerce landscape.