Description

Tremor International Ltd. operates a comprehensive software platform designed to seamlessly connect advertisers with their target audiences and empower publishers. Its Demand-Side Platform (DSP) allows advertisers and agencies to efficiently manage and execute their digital advertising campaigns. This platform provides flexible access to a marketplace, supporting both full-service and self-managed approaches, enabling real-time campaign deployment across diverse ad formats. Complementing this, the Supply-Side Platform (SSP) is tailored for publishers, furnishing them with advanced tools and data insights to optimize their ad inventory and maximize revenue. Tremor also offers a Data Management Platform (DMP), a solution that seamlessly integrates the DSP and SSP. This integration enables both advertisers and publishers to leverage diverse data sources, ultimately enhancing the precision and effectiveness of their advertising efforts. Its diverse clientele includes ad buyers, brands, marketing agencies, and digital publishers globally. The company maintains a significant presence across Israel, the United States, Asia-Pacific, Europe, the Middle East, and Africa. Founded in 2007, the company initially operated as Taptica International Ltd. before rebranding to Tremor International Ltd. in September 2015. Its corporate headquarters are located in Tel Aviv-Yafo, Israel.