Description

WildBrain Ltd., a Canadian company headquartered in Halifax and established in 2004, operates as a prominent global entity in children's and family entertainment. The company, which rebranded from DHX Media Ltd. in December 2019, is structured around two main divisions: its Content Business and Canadian Television Broadcasting. WildBrain specializes in the development, production, and worldwide distribution of films and television programs, particularly focusing on animated series for young audiences. Beyond generating its own content, the company offers production services and manages a network of children's channels on YouTube. Its commercial strategy involves licensing initial broadcasting rights for new proprietary series and pre-selling developing shows to a diverse range of partners, including traditional broadcasters, streaming services, and other media platforms. Additionally, WildBrain re-licenses rights from its extensive library of existing titles, which features both company-owned intellectual property and content from third parties. Within Canada, WildBrain holds broadcast licenses for several key television channels, namely Family Channel, Family Jr., Télémagino, and Family CHRGD. The company also functions as an agency for entertainment, sport, and brand licensing, overseeing rights for its own brands—such as Peanuts, Strawberry Shortcake, Chip and Potato, Teletubbies, Yo Gabba Gabba!, Caillou, Johnny Test, In the Night Garden, and Twirlywoos—as well as select Mattel brands like Bob the Builder, Fireman Sam, Little People, and Polly Pocket. This licensing extends to music publishing, retransmission rights, and organizing live tours. Ultimately, WildBrain's productions are accessible to global audiences via streaming platforms, conventional and specialty terrestrial, cable, and satellite television broadcasters, alongside various other digital providers.