Description

Pico Far East Holdings Limited operates as an investment holding company that delivers a comprehensive array of experiential marketing, event, and brand engagement solutions. The company specializes in designing, managing, and executing exhibitions, conferences, trade fairs, and large-scale events, alongside crafting immersive themed environments, museum installations, and retail interiors. Its extensive service portfolio includes strategic brand activation, visual branding solutions, and advanced digital marketing, offering cutting-edge virtual and online experiences. Pico provides complete design and production management, from interior renovations and fit-outs to specialized exhibition fabrication and construction. They also design, develop, and operate convention and exhibition centers. Further expanding its services, Pico offers essential event logistics such as freight forwarding, media planning and optimization, and robust public relations and brand strategy services. The company leverages disruptive technologies to create interactive experiences and provides management development programs. Additionally, Pico Far East Holdings holds various properties. Founded in 1969 and based in Tai Po, Hong Kong, the company maintains a substantial global footprint, with operations across Greater China, the Middle East, Southeast Asia, the United Kingdom, the United States, and numerous other international markets.