Sector
Technology
Industry
Hardware, Equipment & Parts
Employees
200
First IPO Date
March 19, 2008
| Name | Title | Pay | Year Born |
| Magnus Larsson | President & Chief Executive Officer | 6.5M | 1970 |
| Ken Hansen | Chief Operating Officer | 0 | 1977 |
| Mats Arnehall | Chief Growth Officer | 0 | 1965 |
| Cecilia Vinell | Senior Vice President of People & Communications | 0 | N/A |
| Kajsa Blixth | Chief Commercial Officer | 0 | 1970 |
| Chris Chalkitis | Chief Digital Officer | 0 | 1969 |
| Claes Wenthzel | Chief Financial Officer | 0 | 1962 |
| Finn Wikander | Chief Product Officer | 0 | 1975 |
Pricer AB (publ), headquartered in Stockholm, Sweden, was established in 1991 and is a leading manufacturer of electronic shelf labels (ESLs). The company's operations and product distribution reach across various countries, including Sweden, France, Italy, the United States, and Norway, with a broader international presence. Its product portfolio encompasses a range of digital pricing tags, specifically graphic and segment displays, along with necessary attachments. Pricer also develops sophisticated digital platforms to support its ESL technology, including Pricer Plaza, a versatile cloud-based system designed for scalable management, monitoring, and seamless integration of in-store digital solutions, and The Pricer Platform, another dedicated in-store digital offering. The company distributes its products through a combination of direct sales and a network of resellers.