Description

Harley-Davidson, Inc., established in Milwaukee, Wisconsin, in 1903, is primarily engaged in the manufacturing and sale of motorcycles. The company operates through two principal divisions: Motorcycles and Related Products, and Financial Services. The Motorcycles and Related Products segment encompasses the design, production, and distribution of various Harley-Davidson motorcycle types, such as cruiser, touring, standard, sportbike, and dual models. This segment also supplies motorcycle parts, accessories, apparel, and associated services. Its products are distributed to retail customers via an extensive network of independent dealerships and e-commerce platforms across North America (including the U.S. and Canada), Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides a range of financing solutions. This includes wholesale funding services, offering floorplan and open account financing for motorcycles, parts, and accessories. It also extends retail financing, facilitating installment loans for both new and pre-owned Harley-Davidson motorcycles. Furthermore, this segment offers point-of-sale protection products, such as motorcycle insurance, extended service contracts, and maintenance protection plans. Additionally, it authorizes third-party financial institutions to issue credit cards branded with the Harley-Davidson logo.