Description

Under Armour, Inc., along with its various subsidiaries, specializes in the development, marketing, and distribution of high-performance athletic wear, shoes, and supplementary gear for male, female, and youth markets. The company's clothing range encompasses compression, fitted, and loose-fit options. It also produces footwear tailored for a multitude of activities, such as running, training, basketball, cleated sports, post-activity recovery, and outdoor use. Beyond apparel and footwear, Under Armour offers accessories like gloves, bags, headwear, and sports masks. Additionally, it provides digital subscription and advertising solutions through its MapMyRun and MapMyRide platforms. Under Armour's broad product portfolio is primarily branded under well-known names such as UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The firm utilizes a diverse sales approach, distributing its goods through wholesale channels including major national and regional sporting goods chains, independent and specialty retailers, department stores, mono-branded Under Armour outlets, institutional athletic programs, leagues, and teams, alongside independent distributors. Concurrently, it engages directly with consumers via its extensive network of 422 brand and factory house stores, as well as through its dedicated e-commerce websites. The company maintains a global presence, conducting operations across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Under Armour, Inc. was established in 1996 and has its corporate headquarters situated in Baltimore, Maryland.