Description

Operating globally, Macromill, Inc. delivers comprehensive market intelligence and digital marketing solutions. The company specializes in neuro-scientific research, employing techniques like electroencephalograms to analyze neural responses and uncover insights that traditional surveys and interviews cannot capture. Its extensive service portfolio encompasses online research, a variety of offline methodologies such as focus group discussions, in-depth interviews, central location tests, and home use tests, alongside digital marketing analytics, database-driven insights, self-administered studies, medical sector investigations, and promotion effectiveness assessments. Macromill also manages online-to-offline (O2O) campaigns, product sampling initiatives, and web advertising. Further augmenting its offerings are robust data analysis capabilities, strategic marketing and consulting services, and "Movie Karte," a proprietary neuro-research tool designed to measure the impact of video advertisements using brainwave data. The firm's "Macromill Ads" platform provides a complete digital advertising suite, covering campaign planning, deployment, and performance tracking. Macromill maintains a strategic partnership with Sumitomo Mitsui Card Co., Ltd. Established in 2000, Macromill, Inc. is headquartered in Tokyo, Japan.