Description

Hengdian Entertainment Co.,LTD (HEC) is a Chinese entity primarily engaged in the management and operation of cinema complexes throughout the nation. Its business activities are bifurcated into two core divisions: Cinema Operations and Film & Television Production & Distribution. The Cinema Operations segment delivers a complete cinematic experience, encompassing film screenings, concession sales, pre-feature advertising placements, and theatrical distribution services. Concurrently, the Film & Television Production & Distribution division focuses on the creation, marketing, and ancillary monetization of motion pictures and television series. Beyond these primary functions, HEC diversifies its revenue streams through various supplementary offerings. These include comprehensive advertising solutions (indoor, outdoor, and film/TV-specific), film distribution, and venue hire. The company also engages in food retail, video game distribution, and provides virtual reality (VR) movie experiences. Further services extend to design, production, agency work, and distribution support, alongside cinema investment and construction management, and business advisory consulting. Additionally, HEC markets a range of products such as daily necessities, toys, handicrafts, and electronic goods, and even offers technical support for film projection equipment and glass sales. Established in 2015 and headquartered in Dongyang, China, Hengdian Entertainment operates as a subsidiary of the larger Hengdian Group Holding Co., Ltd.