Description

BARK Inc. is a company exclusively focused on dogs, providing a wide range of products, services, and digital content for canine companions. Its operations are divided into two main divisions: Direct to Consumer and Commerce. A significant part of its business model centers on offering monthly subscription services to dog owners. The company is dedicated to creating products like toys tailored for different playstyles, delicious treats, customized meal plans often including supplements, and unique experiences designed with dogs' health and happiness as the top priority. Within its brand offerings, BARK includes popular monthly themed boxes such as BarkBox and Super Chewer, filled with toys and treats. It also provides personalized dietary plans through BARK Food, and health and wellness solutions under the BARK Bright label. For essential pet accessories, the BARK Home brand offers items like dog beds, bowls, collars, harnesses, and leashes. These BARK Home products can be purchased directly from BarkShop.com. Furthermore, the company distributes special product collections through various online marketplaces and physical retail stores. Established in 2011 and based in New York, New York, the organization was formerly recognized as The Original BARK Company, changing its corporate name to BARK, Inc. in November 2021.