Direct Digital Holdings, Inc. (DRCT) NASDAQ

Currency In USD

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Direct Digital Holdings, Inc.

Address

1233 West Loop South

Houston, TX 77027

United States of America (the)

Phone

832-402-1051

Sector

Communication Services

Industry

Advertising Agencies

Employees

79

First IPO Date

February 11, 2022

Key Executives

NameTitlePayYear Born
Mark D. WalkerCo-Founder, Chairman & CEO525,0001976
Lashawnda GoffinChief Executive Officer of Colossus SSP0N/A
Diana DiazCorporate Secretary & Chief Financial Officer360,0001963
Keith W. SmithCo-Founder, President & Director525,0001969
Walter FrankMember of IMS Investor Relations0N/A
Maria Vilchez LowreyChief Growth Officer01982
Kristie MacDonaldSenior Vice President of Strategic Development0N/A
Anu PillaiChief Technology Officer01970
Duyen LeVice President of People & Culture0N/A
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Description

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

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