Direct Digital Holdings, Inc. (DRCT) NASDAQ
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Direct Digital Holdings, Inc.
Address
1233 West Loop South
Houston, TX 77027
United States of America (the)
Phone
832-402-1051
Sector
Communication Services
Industry
Advertising Agencies
Employees
79
First IPO Date
February 11, 2022
Key Executives
| Name | Title | Pay | Year Born |
| Mark D. Walker | Co-Founder, Chairman & CEO | 525,000 | 1976 |
| Lashawnda Goffin | Chief Executive Officer of Colossus SSP | 0 | N/A |
| Diana Diaz | Corporate Secretary & Chief Financial Officer | 360,000 | 1963 |
| Keith W. Smith | Co-Founder, President & Director | 525,000 | 1969 |
| Walter Frank | Member of IMS Investor Relations | 0 | N/A |
| Maria Vilchez Lowrey | Chief Growth Officer | 0 | 1982 |
| Kristie MacDonald | Senior Vice President of Strategic Development | 0 | N/A |
| Anu Pillai | Chief Technology Officer | 0 | 1970 |
| Duyen Le | Vice President of People & Culture | 0 | N/A |
Description
Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.