Description

Established in 1980 and headquartered in Hyderabad, India, Electronics Mart India Limited operates as a leading retailer and wholesaler of consumer electronics and durable goods across the country. The company presents a vast inventory, encompassing approximately 6,000 distinct products from around 70 prominent brands. Its extensive offerings range from major home appliances like air conditioners, televisions, washing machines, and refrigerators, to personal electronics such as mobile phones, tablets, smartwatches, fitness trackers, laptops, and personal computers. Additionally, the selection includes various peripherals (printers, cables, screen guards, headphones, Bluetooth speakers), home comfort solutions (coolers, geysers, ceiling fans), personal care devices, and a full suite of kitchen appliances, including hobs, chimneys, water purifiers, and related items. As of August 15, 2021, EMIL's retail presence consisted of 99 stores, with 88 multi-brand outlets and 11 exclusive brand outlets, spread across 31 cities and urban centers. Beyond its direct-to-consumer sales, the firm also engages in the wholesale distribution of consumer durables to independent retailers.