Description

Forrester Research, Inc. operates as an autonomous provider of research and advisory solutions. The company's business activities are structured into three primary divisions: Research, Consulting, and Events. Within its Research division, Forrester provides key subscription offerings such as Forrester Research, SiriusDecisions Research, and Forrester Decisions. These services are specifically engineered to equip business and technology leaders with the insights needed to foster growth by prioritizing customer experience. This segment delivers diverse content, including projections on future trends, market outlooks, extensive data and understanding of consumer and business purchasing behaviors, refined best practice models and operational tools, performance benchmarking data, and comprehensive analyses of technology and service landscapes, complete with vendor assessments. All this information is readily available via online platforms. The Consulting division executes various client projects. These range from assessing organizational maturity and identifying top strategies to building business cases, aiding in technology vendor selection, designing optimal organizational structures, creating content marketing materials, and developing sales enablement tools. Additionally, it offers general advisory expertise. Through its Events division, Forrester hosts a variety of in-person and virtual conferences. These gatherings cover critical themes such as B2B marketing, sales and product leadership, customer experience enhancement, cybersecurity and risk management, new technological advancements, and data analytics strategies. The company markets its products and services worldwide through its dedicated direct salesforce, serving clients throughout the United States, Europe, the United Kingdom, Canada, the Asia Pacific region, and other international markets. Forrester Research, Inc. was incorporated in 1983 and maintains its headquarters in Cambridge, Massachusetts.