Description

Harley-Davidson, Inc. is a prominent manufacturer and seller of motorcycles, structured around two main operational divisions: Motorcycles and Related Products, and Financial Services. The "Motorcycles and Related Products" division is responsible for the design, production, and global distribution of Harley-Davidson motorcycles, offering a diverse lineup that includes cruiser, touring, standard, sportbike, and dual-purpose models. Beyond the bikes themselves, this segment also provides a comprehensive range of motorcycle parts, accessories, riding apparel, and associated services. Its products reach consumers through an extensive global network of independent dealerships and via e-commerce channels, spanning regions like North America (U.S., Canada), Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The "Financial Services" division offers a variety of financing solutions. This includes wholesale financing for dealerships, such as floorplan and open account options for their inventory of motorcycles, parts, and accessories. It also extends retail financing to individual customers, facilitating the purchase of both new and pre-owned Harley-Davidson motorcycles through installment loans. Additionally, this segment provides point-of-sale protection products, encompassing motorcycle insurance, extended service contracts, and maintenance protection plans. A further revenue stream comes from licensing third-party financial institutions to issue credit cards co-branded with the Harley-Davidson brand. Founded in 1903, Harley-Davidson, Inc. maintains its headquarters in Milwaukee, Wisconsin.