Description

NewAge, Inc. is a company primarily engaged in the creation, promotion, sale, and global distribution of health-oriented products. Its operations extend across the United States, Japan, China, and various other international markets. The firm conducts its business through two primary divisions: Direct/Social Selling and Direct Store channels. Its extensive product catalog encompasses a broad spectrum of health and wellness items, including energy drinks, essential oils, anti-aging skincare, cosmetics, various beverages, and snack options. The company also supplies personal care products and systems for water and air filtration. Furthermore, it delves into specialized areas such as weight management solutions, nutritional supplements, nutraceuticals, and 'slenderiize' products. Beyond consumer goods, NewAge provides diagnostic products, specifically DNA testing and related kits, alongside its range of CBD-infused offerings. These products are marketed under several well-known brands, such as Tahitian Noni, LIMU, Zennoa, LIMU Blue Frog, Hiro Natural, TeMana, Lucim, Reviive, Puritii, and MaVie. Distribution occurs through multiple channels, including direct sales to consumers, a network of independent distributors, online e-commerce platforms, and direct-to-store delivery systems. Originally established in 2010 and previously known as New Age Beverages Corporation, the company officially adopted the name NewAge, Inc. in July 2020. Its corporate headquarters are situated in Denver, Colorado. It is important to note that on August 30, 2022, NewAge, Inc. and its affiliated entities initiated voluntary Chapter 11 bankruptcy proceedings for reorganization, filing a petition with the U.S. Bankruptcy Court for the District of Delaware.