Description

PubMatic, Inc. operates a global cloud-based infrastructure designed to facilitate real-time programmatic advertising exchanges between online publishers and advertisers. Its comprehensive suite of solutions includes Openwrap, an enterprise-level header bidding tool with robust management and analytics capabilities, including specialized versions like Openwrap OTT for over-the-top media and Openwrap SDK for in-app developers. The company also provides private marketplace options and dedicated consoles for media buyers. Further extending its offerings, PubMatic provides Real-Time Bidding (RTB) technologies that support diverse selling strategies across multiple screens and advertising formats. It employs advanced digital advertising inventory quality solutions to identify and remove fraudulent traffic and malicious activities, alongside ad quality features aimed at minimizing security, quality, and performance concerns. The Identity Hub is a privacy-conscious identity management system, enabling advertisers to utilize their preferred user identifiers securely and at scale. Moreover, PubMatic offers Audience Encore, an audience data platform, and a cross-platform video Sell-Side Platform (SSP) that links reputable video buyers with high-quality publishers. The platform is versatile, accommodating a wide spectrum of advertising formats and digital devices, such as mobile applications, mobile web, desktop, display, video, and various connected TV environments including over-the-top (OTT) services. Established in 2006, PubMatic, Inc. is headquartered in Redwood City, California.