Description

Troika Media Group, Inc. operates as a global brand consulting and marketing agency, with a particular emphasis on the entertainment and sports media sectors. Its comprehensive suite of services spans: Data and Analytics: Offering advanced data analytics, reporting, and market research, including media services platforms and insights derived from big data. Marketing and Advertising: Providing strategic media planning and buying, digital marketing, and the creation of sponsorship and advertising opportunities and integration. Branding and Creative: Delivering full-spectrum brand design (encompassing 360-degree approaches and sonic branding), content creation, animation, and post-production studio capabilities. Experiential and Engagement: Crafting compelling brand experiences and fan engagement strategies, developing media content for events and hospitality, and delivering both physical and digital experiential solutions. Strategic Advisory: Assisting with fundamental brand development, defining brand voice and personality, crafting marketing strategies, and providing public relations and crisis management services. Troika serves a diverse client base across numerous industries, such as fashion, beauty, luxury goods (jewelry/watches), beverages (alcohol), pharmaceuticals, entertainment, consumer packaged goods, telecommunications, technology, sports, and automotive, as well as non-profit organizations. The company, headquartered in Los Angeles, California, adopted its current name, Troika Media Group, Inc., in July 2017, having previously operated as M2 nGage Group, Inc.